Taglines, Loglines and the Haiku of Screenwriting

The Kaskelot in Bangor (England) is moored to the dock with two lines, from wikipedia, photo by Ross

The Kaskelot in Bangor (England) is moored to the dock with two lines, from wikipedia, photo by Ross

Simple Analogy (but maybe it Works)

Screenwriting is a well defined craft. There’s not a whole lot of room for flexibility…..at least not at first glance. In a script for a full length film, the text should come in at just under 120 pages. Font is a mandatory New Courier with even spaces between each letter. Your story is told from start to finish by the use of several basic written components. Most important,  is the dialogue, spoken between characters. In between dialogue,there is action and setting, which isaptly  noted by small blocks of description.

Then come the Sluglines, which give a quick  heading to each scene.  Rounding up the screenwriter’s toolbox are various commands directed towards the final composition of the film. These include such well-used prompts as fade in, fade out, superimpose, cut to and montage (of shots), just to name a few. In reality, this limited palette of writing tools just makes the writers job more challenging. Taglines and Loglines actually fall outside of writing the script and are in many ways much like the two mooring lines pictured above, for they anchor the main ship to the commercial doc. However in a screenplay, they do so in different ways.

The Logline

Loglines identify movies, for each movie has one. By the time the film hits the big screen the logline is passe′, but during the development process, the logline is essential to promoting and eventually selling the script to producers and financial backers. Therefore it is essential that the screenwriter come with a catchy one or two sentence riff that defines the proposed movie in a nutshell.

Loglines of Successful Movies

1. “A man with no name and a man with a mission hunt a Mexican bandit for different reasons.”  For a Few Dollars More

2. ” A college graduate, home for the summer, has an affair with the wife of his father’s business partner, then falls in love with her daughter.”  The Graduate (Compare this with the tagline, which is much better)

3.  “Naïve Joe Buck arrives in New York City to make his fortune as a hustler, but soon strikes up an unlikely friendship with the first scoundrel he falls prey to.”  Midnight Cowboy

4. “An Iowa housewife, stuck in her routine, must choose between true romance and the needs of her family.”  Bridges of Madison County

5. “Charlie Brown is finally invited to a Halloween party; Snoopy engages the Red Baron in a dogfight; and Linus waits patiently in the pumpkin patch for the Great Pumpkin.” It’s the Great Pumpkin, Charlie Brown

6. Only two men can save the world when Aliens attack and attempt to loot and destroy Earth on July 4th.” Independence Day

7. “Upon admittance to a mental institution, a brash rebel rallies the patients to take on an oppressive head nurse, a woman he views more as more dictator than nurse.” One Flew Over the Cuckoo’s Nest

8. “A 17th century tale of adventure on the Caribbean Sea where the roguish yet charming Jack Sparrow joins forces with the young blacksmith in a gallant attempt to rescue the Governor of England’s daughter and reclaim his ship.” Pirates of the Caribbean

What Is a Tagline?

In short, a Tagline is an abbreviated version of a logline. It is the catchy little slogan that helps sell your movie to the right people and then it may be used a second time to make a favorable impression on the general public.

Great Movies and Their Corresponding Taglines

1. “The longer you wait, the harder it gets.” The Forty-year Old Virgin

2. “The bitch is back.” Alien 3

3. “They had a date with fate in Casablanca.” Casablanca

4. “The nearer they get to their treasure, the farther they get from the law.” The Treasure of the Sierra Madre

5. “The movie too HOT for words!” Some like It Hot

6. “It’s all about women…and their men!” All About Eve

7. “This is Benjamin. He’s a little worried about his future.”  The Graduate

8. “Pray for Rosemary’s Baby.”  Rosemary’s Baby

9. “On every street in every city, there’s a nobody who dreams of being a somebody.” Taxi Driver

10. “M*A*S*H Gives a D*A*M*N.” M.A.S.H.

11. “How far does a girl have to go to untangle her tingle?” Deep Throat

12. “The snobs against the slobs!” Caddyshack

13. “All work and no play makes Jack a dull boy.” The Shining

14. “Can two friends sleep together and still love each other in the morning?”  When Harry Met Sally

15. “And you thought Earth girls were easy…” Bad Girls from Mars

16. “What if someone you never met, someone you never saw, someone you never knew was the only someone for you?” Sleepless in Seattle

17. “This Ain’t No Chick Flick!” AND “Escape or Die Frying.” Chicken Run

18. “They have a plan…but not a clue.” O Brother, Where Art Thou?

19. “EARTH – take a good look. Today could be your last.” Independence Day

20. “The Toys are back in town.” Toy Story 2

Get the Picture

There is a distinct difference between a logline and a tagline. While the logline attempts to follow good sentence and grammatical structure, the tagline, more often than not, breaks free from the restraints of good grammar into the realm of slick sloganisms  and making the English language do the boogie-woogie. And this my friends is the basic essence of taglines and loglines.

Resistance Is Futile (and other casual musings from the world of Sci-Fi)

Star Trek Encounters the Cube of Borg

Star Trek Encounters the Cube of Borg

This much used sci-fi quotation actually was first used by Dr. Who, not the Borg. The Borg is only the latest in a long line of alien entities to issue such an ultimatum to an inferior force. On a more humorous note check out President Obama as a Borg like creature in the caricature spoof at the bottom of the page. In a similar mode, I have included a collection of 13 quotes from both sci-fi writers and sci-fi movie characters. Check these out and see how they differ.         Henri B

Locutus from the Borg in the Star Trek movie

Locutus from the Borg in the Star Trek: First Contact movie

 

1. “I’m sorry, Dave, I’m afraid I cant do that.” – HAL 9000, 2001: A Space Odyssey (1968)

2. “Are you telling me you built a time machine… out of a Delorean?” – Marty McFly, Back to the Future (1985)

3. “It is curious how often you humans manage to obtain that which you do not want.”   SPOCK, Star Trek: The Original Series, “Errand of Mercy”

4. “In my experience there is no such thing as luck.” by Ben Obi-Wan Kenobi in Star Wars Episode IV: A New Hope

5. “Quite an experience to live in fear, isn’t it? That’s what it is to be a slave.” -Roy Batty, Blade Runner

6. “(I’m) from another planet. Let’s just say that we’re neighbors.”  Klaatu, The Day the Earth Stood Still

7. “If you’re going to make a science fiction movie, then have a hover craft chase, for God’s sake.”  by Joss Whedon

8. “Hey doll, is this guy boring you? Come and talk to me. I’m from a different planet.” — Zaphod Beeblebrox in Douglas Adams, The Hitchhiker’s Guide to the Galaxy

9. “Destiny always seems decades away, but suddenly it’s not decades away; it’s right now. But maybe destiny is always right now, right here, right this very instant, maybe.” — Brother Joshua in A Canticle for Leibowitz by Walter Miller.

10.  “Do…..or do not. There is no try.” Yoda,  in The Empire Strikes Back

11. Imagination is the key to my lyrics. The rest is painted with a little science fiction.” by Jimi Hendrix

12.  “I realize that command does have its fascination, even under circumstances such as these, but I neither enjoy the idea of command nor am I frightened of it. It simply exists, and I will do whatever logically needs to be done.”   SPOCK, Star Trek: The Original Series, “The Galileo Seven”

13. “Reality is that which, when you stop believing in it, doesn’t go away.” -Philip K. Dick

Obama as a  Borg and Resistance Is Futile

Obama as a Borg and Resistance Is Futile

 

 

 

Good Writing Will Find a Way To the Surface…….No Matter What the Current State of Affairs

Rings Around the Ring Nebula  Image Credit: Hubble, Large Binocular Telescope, Subaru Telescope; Composition & Copyright: Robert Gendler

Rings Around the Ring Nebula
Image Credit: Hubble, Large Binocular Telescope, Subaru Telescope; Composition & Copyright: Robert Gendler

Amazon-Hachette Takes It Toll

As the Amazon-Hachette stand-off continues, it appears the party most being hurt are the authors. Amazon and Hachette aren’t doing too well either, yet still there is no clear signal as to how long this dispute will last or how things will turn out, when the issues finally get resolved. From my viewpoint, which definitely, leans towards Amazon, it looks like ebook sales will continue to grow and that more authors will pursue the ebook as the primary venue for their creative literary efforts. This will include newbie authors as well as writers previously published with both small and large print presses. High profile best-selling authors will continue to see most of their sales come through the retailing of paperback books, which probably predisposes these guys and gals away from the growing ebook market.

How It Used To Be

The conclusion of World War II and the return of the American G.I. to the U.S., lead to many books being published by authors, who in the past may have found a harder road to publication. War seen through the first person had always been prevalent in literature (i.e. The Red Badge of Courage and All Quiet On the Western Front ), but there seemed to an outpouring of  books about the “Big One.” The war experience  launched such notable writers as Norman Mailer, James Michener, Elie Wiesel, Kurt Vonnegut and Ernest Hemingway (Spanish Civil War). Unfortunately, the publicationof war stories has not been discontinued as we roll into the 21st century, for armed conflict around the world has not abated by any means. In fact, it is quite possible that they have increased. However, the point here is that in the 40s and 50s, editors and publishers were not overwhelmed by large numbers of ambitious and talented writers, like they are today.

First edition book cover for Manchild In the Promised Land, from wiki commons

First edition book cover for Manchild In the Promised Land, from wiki commons

Manchild In the Promised Land

In 1965 Macmillan & Co. published Claude Brown’s street-tough classic, Manchild In the Promised Land. Though Claude Brown grew up among Harlem hoodlums, he was able to turn his life around and complete a memoir about his troubled NYC youth in upper Manhattan. The book was discovered in the slush pile by an astute NYC editor and eventually went on to sell four million copies and was also translated into 14 languages. At time of publication Mr. Brown was working as a mail carrier, but would begin a lecturing career that lasted a lifetime once the book became successful. Claude Brown also introduced Toni Morrison to his editor, who also became a major catalyst with her literary success.

Trying To Get A Handle On Today’s Literary Scene

Things are definitely changing today. Books are still being printed and read, but the onset of ebooks has definitely leveled the playing field somewhat. Many of the old authors despise the new format. One of the most notables was the late Ray Bradbury, who recently said this about ebooks:

Those aren’t books. You can’t hold a computer in your hand like you can a book. A computer does not smell. There are two perfumes to a book. If a book is new, it smells great. If a book is old, it smells even better. It smells like ancient Egypt. A book has got to smell.”

Despite these words, Mr. Bradbury succumbed to the evils of ebooks before he passed away. However, writers facing the challenge of first-time publication are presented with a whole set of different problems than Ray Bradbury, when he first came of age as a author at the end of WWII. Since mainline publishers are more and more interested in mass market genre titles and less so in literary fiction, contemporary authors cannot necessarily rely on the proverbial slush pile for their success, even though it is still a viable option for some. Instead networking, visibility on social networks, blogging, self-publishing and plain old perseverance all play an important part in getting the story out.
P.S. Thanks goes out to Alan Rinzler at The Book Deal for the inspiration for this blog. Alan is the editor who discovered Claude Brown and was consequently introduced to Toni Morrison, who went on to receive a Nobel Prize in Literature.

Advice from Writers

Planetary Nebula NGC 2818 from Hubble  Image Credit: NASA, ESA, Hubble Heritage Team (STScI / AURA)

Planetary Nebula NGC 2818 from Hubble
Image Credit: NASA, ESA, Hubble Heritage Team (STScI / AURA)

1. “There are two kinds of people who sit around all day thinking about killing people….mystery writers and serial killers. I’m the kind that pays better.” Richard Castle

2. “The best time for planning a book is while yo’re doing the dishes,” by Agatha Christie

3. “I think film had a terrible effect on horror fiction particularly in the 80s, with certain writers turning out stuff as slick and cliched as Hollywood movies.” Poppy Z. Brite

4. “I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.” Groucho Marx

5. “I prefer dead writers because you don’t run into them at parties.” Fran Lebowitz

6. “It’s a damn poor mind that can only think of one way to spell a word.” by Andrew Jackson

7. “A good many young writers make the mistake of enclosing a stamped, self-addressed envelope, big enough for the manuscript to come back in. This is too much of a temptation to the editor.” by Ring Lardner

8. “A good novel tells us the truth about it’s hero; but a bad novel tells us the truth about its author.” by Gilbert K. Chesterton

9. “Television has raised writing to a new low.” by Samuel Goldwyn

10. “Coleridge was a drug addict. Poe was an alcoholic. Marlowe was killed by a man whom he was treacherously trying to stab. Pope took money to keep a woman’s name out of a satire then wrote a piece so that she could still be recognized anyhow. Chatterton killed himself. Byron was accused of incest. Do you still want to a writer–and if so, why?” by Bennett Cerf

11. “If it has horses and swords in it, it’s a fantasy, unless it also has a rocketship in it, in which case it becomes science fiction. The only thing that’ll turn a story with a rocketship in it back into fantasy is the Holy Grail.” by Debra Doyle

What Other Writers Have To Say

 

Sign in a Santa Fe shop window, photo by author

Sign in a Santa Fe shop window, photo by author

Sunday Blues

Since I have nothing to add to the blogosphere on this hot July Sunday afternoon, I just thought I’d pass along a few comments and quotes by some of the more noted authors. I have culled these little gems from my internet musings over the past week and I may attempt to continue this effort on a weekly or bi-weekly basis if time allows.

The Quotes

1. “I think I did pretty well, considering I started out with nothing but a bunch of blank paper.” by Steve Martin

2. “The cliffhanger — which sounds like a weird sex move or a particularly diligent dingleberry – isn’t just for use at the end of a book.” by Chuck Wendig

3. “The good news is that anyone can get published. The bad news is that anyone can get published.” by David Henry Sterry

4. “There’s no money in poetry, but then there’s no poetry in money either.” Robert Graves

5. “It is perfectly okay to write garbage—as long as you edit brilliantly.” by C. J. Cherryh

6. “Here is a lesson in creative writing. First rule: Do not use semicolons. They are transvestite hermaphrodites representing absolutely nothing. All they do is show you’ve been to college.” by Kurt Vonnegut

7. “An onion can make people cry, but there has never been a vegetable invented to make them laugh.” by Will Rogers

8. The best of us must sometimes eat our words.” by J.K. Rowling

9. “From now on, ending a sentence with a preposition is something up with which I will not put.” by Sir Winston Churchill

10. “Thankfully, persistence is a great substitute for talent.” by Steve Martin

11. “I can have oodles of charm when I want to,” by Kurt Vonnegut

The Rude Boys Are Back In Town

 

Boxing Match, painting by James Pollard

Boxing Match, painting by James Pollard

The Issue

The issue is not exactly a new one, for the debate between Amazon and Hachette has been around for a while. There was even a Department of Justice settlement recently awarded to Amazon, after they determined that Apple, along with four book publishers (including Hatchette) were found guilty of colluding with Apple to set ebook prices. Incidentally, this was one of the biggest anti-trust lawsuits ever brought by US federal authorities. Since that decision, Amazon and Hatchetet are now undergoing negotiations to work out ebook prices for books sold by Amazon. At issue here is who determines the price of the ebook, Hatchette, Amazon or some combination of the two. During negotiations Amazon has removed pre-order buttons from all soon-to-be-released Hatchette books and is reportedly delaying shipment of  all hard copy books published by Hatchette.

Sound Off

Everybody who’s anybody in the publishing world has been sounding off on this feud, which may be destined to determine how much readers will pay for ebooks at Amazon.com. James Patterson, a Hatchette author and one of the most most successful authors in the world, is down on Amazon, as is Steve Colbert, another large-selling Hatchette author, who also stars in the Comedy Central hit, the Colbert report. On a recent episode of the award-winning show, Colbert joined forces with Sherman Alexie to totally trash Amazon’s dispute with Hatchette. Mr. Colbert even goes as far as to call for a boycott of Amazon. Others supporting Hatchette include John Green, JK Rowling and the AAR (Association of Author’s Representatives).

 

JK Rowling, a millionaire writer, has sided with her publisher, Hatchette, in its dispute with Amazon

JK Rowling, a millionaire writer of Harry Potter fame, has sided with her publisher, Hatchette, in its dispute with Amazon

The Battle of Fingers

When I first read about the ensuing conflict on JA Konrath’s popular blog ( A Newbie’s Guide To Publishing) I was a bit dismayed by his visual display of his middle finger. At the time it just seemed like a lot of arrogance, displayed by a successful Amazon author, who makes over a thousand dollars a day. That was until I viewed an online video of the Colbert Report, where a distraught Mr. Colbert uses the middle appendage of his right hand to stick it to Amazon. I guess dueling it out with middle fingers is a lot better than using pistols at twenty paces, but still, there seems to be a lot of room for improving how one expresses themselve.

Other Viewpoints

Not everybody is jumping to the defense of Hatchette. One of the most adamant Amazon supporters is JA Konrath. You can read his rant and check out his middle finger to Colbert, here. Other interesting opinions have been expressed at the  Huffington Post, the Washington Post (also owned by Amazon CEO, Jeff Bezos,) and the Slate.

In 2015 the host spot for the Tonight Show will go to Steve Colbert

In 2015 the host spot for the Late Show will go to Steve Colbert

Not Yet Ready For Prime Time

One of the most surprising and disgusting outcomes of this whole episode is the veracity with which Steve Colbert has defended his own publisher. It is hard for me to believe that soon this guy will have be hosting one of the major night talk shows at CBS. This not bode well for the health of our national TV industry or our political discourse.

My Take

Unfortunately, most of Hatchette’s biggest defenders have been those who make the most money with their writing. Sometimes it seems like the 1% analogy that permeates our current political discussion has trickled down to the literary world. In recent years, breaking into paper publishing has gotten more difficult, even though the Big Five are finding it more difficult to make money or just survive. For mid-list and low-list writers who depend on ebook sales for this livelihood this dispute is most unwelcome. Despite its size and aggressive business practices, Amazon provides much-needed income to writers, who would receive next to nil, if ebook sales didn’t exist. Presently, I see the various ebook markets as a way in which unrecognized writers can find a voice in the world.

P.S.

One much-needed beneficiary of this running debate are the independent booksellers, who are presently seeing a surge in their tree book sales.

Is Magic Realism Just A Latin American Thing?

“Magic realism or magical realism is a genre where magic elements are a natural part in an otherwise mundane, realistic environment.”             by Wendy B. Faris and Lois Parkinson Zamora

Cover image for One Hundred Years of Solitude

Cover image for One Hundred Years of Solitude

The Nuts and Bolts of Magic Realism

Nowadays, it is generally believed that anybody can write Magic Realism, not just verbose Latin American authors. Just to prove how widespread this idea is, I will recent a recent article in Writer’s Digest that explains the basis of such a literary task. Among the building blocks of Magic Realism that author Kristin O’Keeffe cites is creating a realistic and mundane world from which your magic elements can spring forth. Miss O’Keefe goes on to say that no logical explanation is needed for those strange things that might occur during the course of your story……they just happen. Still, keep in mind that Magic Realism is not fantasy, for it is always grounded in a real (and often mundane) world.

The Hummingbird's Daughter introduces elements of Native American mysticism to contemporary writing

The Hummingbird’s Daughter introduces elements of Native American mysticism to contemporary writing

Golden Age of Magic Realism

The Golden Age of Latin American Magic Realism probably occurred during the 40s, 50s and 60s, culminating with the Marquez classic, One Hundred Years of Solitude. Today, the popular genre has been replaced by more realistic historical and political stories about some of the horrendous and tumultuous events that have shaped some Latin American nations in the second half of the 20th century. For example, Julia Alvarez’s novel, In the Time of Butterflies, sounds like it be of the genre. But instead it is basically a historical novel underlining the cruelty and barbarity of the Trujillo regime in the Dominican Republic. In fact, Alvarez’s story may be typical of what is going on among Latin writers today with a movement away from the slightly unreal to the coarse reality of everyday life.

Heart of the Jaguar by Pax introduces animal mysticism to the realm of Magic Realism

Heart of the Jaguar by Jax introduces animal mysticism to the realm of Magic Realism

Magic Realism Abounds Today

Just as authors South of the Border may be moving away from floating and flying characters, numerous other writers from the U.S., Europe and Asia, seem more than ready to embrace the concept. A Magic Realism reading list put forth by Kristin O’Keeffe embraces such literary stars as Toni Morrison, Huruki Murakami, Yann Martel, Karen Russell and Alice Hoffman. The Magic Realism of Folk Tales To my way of thinking, Fairy Tales are a great source of Magical Realism that has been overlooked by this literary discussion. True they do have strong fantasy elements, but for the most part, the stories are grounded in rather real and mundane worlds, especially if you consider the time period, when they were written. What is most important here is the way fairy tales have been re-adapted and re-told by contemporary authors to convey a modern dilemma. With this genre contemporary writing has a rich and fertile ground from which to introduce new elements of magic to readers everywhere.