Taglines, Loglines and the Haiku of Screenwriting

The Kaskelot in Bangor (England) is moored to the dock with two lines, from wikipedia, photo by Ross
The Kaskelot in Bangor (England) is moored to the dock with two lines, from wikipedia, photo by Ross

Simple Analogy (but maybe it Works)

Screenwriting is a well defined craft. There’s not a whole lot of room for flexibility…..at least not at first glance. In a script for a full length film, the text should come in at just under 120 pages. Font is a mandatory New Courier with even spaces between each letter. Your story is told from start to finish by the use of several basic written components. Most important,  is the dialogue, spoken between characters. In between dialogue,there is action and setting, which isaptly  noted by small blocks of description.

Then come the Sluglines, which give a quick  heading to each scene.  Rounding up the screenwriter’s toolbox are various commands directed towards the final composition of the film. These include such well-used prompts as fade in, fade out, superimpose, cut to and montage (of shots), just to name a few. In reality, this limited palette of writing tools just makes the writers job more challenging. Taglines and Loglines actually fall outside of writing the script and are in many ways much like the two mooring lines pictured above, for they anchor the main ship to the commercial doc. However in a screenplay, they do so in different ways.

The Logline

Loglines identify movies, for each movie has one. By the time the film hits the big screen the logline is passe′, but during the development process, the logline is essential to promoting and eventually selling the script to producers and financial backers. Therefore it is essential that the screenwriter come with a catchy one or two sentence riff that defines the proposed movie in a nutshell.

Loglines of Successful Movies

1. “A man with no name and a man with a mission hunt a Mexican bandit for different reasons.”  For a Few Dollars More

2. ” A college graduate, home for the summer, has an affair with the wife of his father’s business partner, then falls in love with her daughter.”  The Graduate (Compare this with the tagline, which is much better)

3.  “Naïve Joe Buck arrives in New York City to make his fortune as a hustler, but soon strikes up an unlikely friendship with the first scoundrel he falls prey to.”  Midnight Cowboy

4. “An Iowa housewife, stuck in her routine, must choose between true romance and the needs of her family.”  Bridges of Madison County

5. “Charlie Brown is finally invited to a Halloween party; Snoopy engages the Red Baron in a dogfight; and Linus waits patiently in the pumpkin patch for the Great Pumpkin.” It’s the Great Pumpkin, Charlie Brown

6. Only two men can save the world when Aliens attack and attempt to loot and destroy Earth on July 4th.” Independence Day

7. “Upon admittance to a mental institution, a brash rebel rallies the patients to take on an oppressive head nurse, a woman he views more as more dictator than nurse.” One Flew Over the Cuckoo’s Nest

8. “A 17th century tale of adventure on the Caribbean Sea where the roguish yet charming Jack Sparrow joins forces with the young blacksmith in a gallant attempt to rescue the Governor of England’s daughter and reclaim his ship.” Pirates of the Caribbean

What Is a Tagline?

In short, a Tagline is an abbreviated version of a logline. It is the catchy little slogan that helps sell your movie to the right people and then it may be used a second time to make a favorable impression on the general public.

Great Movies and Their Corresponding Taglines

1. “The longer you wait, the harder it gets.” The Forty-year Old Virgin

2. “The bitch is back.” Alien 3

3. “They had a date with fate in Casablanca.” Casablanca

4. “The nearer they get to their treasure, the farther they get from the law.” The Treasure of the Sierra Madre

5. “The movie too HOT for words!” Some like It Hot

6. “It’s all about women…and their men!” All About Eve

7. “This is Benjamin. He’s a little worried about his future.”  The Graduate

8. “Pray for Rosemary’s Baby.”  Rosemary’s Baby

9. “On every street in every city, there’s a nobody who dreams of being a somebody.” Taxi Driver

10. “M*A*S*H Gives a D*A*M*N.” M.A.S.H.

11. “How far does a girl have to go to untangle her tingle?” Deep Throat

12. “The snobs against the slobs!” Caddyshack

13. “All work and no play makes Jack a dull boy.” The Shining

14. “Can two friends sleep together and still love each other in the morning?”  When Harry Met Sally

15. “And you thought Earth girls were easy…” Bad Girls from Mars

16. “What if someone you never met, someone you never saw, someone you never knew was the only someone for you?” Sleepless in Seattle

17. “This Ain’t No Chick Flick!” AND “Escape or Die Frying.” Chicken Run

18. “They have a plan…but not a clue.” O Brother, Where Art Thou?

19. “EARTH – take a good look. Today could be your last.” Independence Day

20. “The Toys are back in town.” Toy Story 2

Get the Picture

There is a distinct difference between a logline and a tagline. While the logline attempts to follow good sentence and grammatical structure, the tagline, more often than not, breaks free from the restraints of good grammar into the realm of slick sloganisms  and making the English language do the boogie-woogie. And this my friends is the basic essence of taglines and loglines.

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Do E-query Services Work?

Publicity shot for Dr. Steel and his robot band from wikipedia
Publicity shot for Dr. Steel and his robot band from wikipedia

All writing is discipline, but screenwriting is a drill sergeant.”  ― Robert McKee,

My Experiment

Last year, I used two different e-query services to seek representation for two different screenplays. Here’s what happened. Over the course of several years, I had written two, feature length screenplays. Each one came in at about 120 pages, a tad long for a feature film, but still workable if I could find the right party. One adventuresome tale took place in Central America during a period of political unrest, while the other story was set on a dairy farm in the northeastern U.S. Both plays had strong comedic elements, so I thought I had a chance at optioning one of the stories, though it was definitely a long shot.

My Plan

Besides, if I could not find a buyer for the scripts, then I could always (1) enter them in screenplay contests, (2) put them up on Black List or (3) use them as an outline for a novel or novella. Since I had already invested 20,000 words in each script, I thought that I already had a pretty good draft for a short novella. Nonetheless, the idea of selling a script to Hollywood (or elsewhere) was tempting and possibly lucrative, so I chose to go down that road first.

The E-query Services

Conventional advice says not to use an e-query service for seeking representation for a screenplay or anything else literary. According to popular opinion a writer is much better off, submitting query letters to individual professionals, whose field of interest most closely matches your story. But I had tried that method with no significant results, so I decided spend a little money on an e-query service. The dairy farm script went out through Scriptblaster and for the Central American story, I chose E-query Direct. The price was 39.99 for E-query Direct (300 recipients) and 89.00 for Scriptblaster (650 recipients). Each service produced one contact worthy of mention, which is more interest than I had received from sending out queries one at a time and personalizing each query to the appropriate party. Following are my results.

An Ongoing Relationship

One development company, located in Los Angeles, requested a PDF (standard fare for screenplays) for the Central American story, then over a year later, they requested the other script, even though I had not promoted these screenplays at any other time. The readers gave very favorable comments about each story, but at this point in time, I have not received any offers on either story. However, when I do complete my next script, I will definitely be contacting this group about my latest effort.

The Phone Call The biggest surprise of all came when a successful Hollywood producer called and asked for a paper copy of the dairy farm script. I sent the script by U.S. mail and when I returned the call, I was shocked to find out that I gotten his first name wrong. This upset the man immensely and I have not heard from him since. It is likely that he didn’t like the story, but the other the side of the coin is also possible…….that is he blew me off for unprofessional behavior.         Moral of the story: Don’t screw up the small stuff.

Quality Still Counts

Don’t be fooled by the high number of movie professionals that are on the mailing lists of these online  services, for you still have to have your writing skills down pat, if you want to connect with the film industry. These skills include writing a good query letter, as well as a good movie script. Surprisingly, writing a good query letter might be the most difficult and the most important of these two tasks. Though only a page long, these letters have to be right on. Good karma and Zen enlightenment are a must if you are to succeed with this task.

One More Thing

And then there are those minute, little things called Loglines and Taglines. Consider these the Haiku of screenwriting, for a good one  can go a long way in selling the story.